May 25, 2016
Agencies' experts discuss trends in B2B marketing
A few of us at Parkway had the pleasure of attending the Plastic News Marketing Summit in Itasca, IL. There, we got to hear a number of experts talk about marketing and sales in relation to the plastics industry. For the industry, B2B marketing applies to the relationships that molding facilities have with their customers. The following article discusses one discussion of trends in B2B marketing amongst 4 experts: Mike Hensley, President and Cofounder of gyro, E.J. Schultz from Advertising Age, Sue Harrison of Davis Harrison Dion, and Patty Knap from Edelman Corporate Practice/Americas Region.
Posted by: editor
Please view the article here